Video Bumper
Created to visually introduce the new brand Hemplucid to its audience. With hemp being reintroduced to the US market people were still confusing hemp with marijuana. Our job was to change the stigma and shine a new light on cannabis as we spotlighted the pure benefits of hemp. We did this by implementing a bright color pallet staying away from darker colors that most people in the market were choosing. By focusing on the transparency and purity of the drop we gave a fresh healthy feeling as it encompassed the 'p' in Hemplucid. Finally, we implemented the tagline 'Experience Life Again' as a solid base for the logo to settle on.
Social Video
This social video was created to stimulate people's interest in Hemplucid's water-soluble product line. We wanted to produce a raw natural feeling. We supplemented the visual with flowing water sounds and birds in the background. The text on the post properly engaged the audience. This was a simple post that received lots of attention.
Shock and Awe
Hemplucid wanted to display the quality of their plants and the size of their farm. We shot this video by using a drone. We pulled in tight to the plants so that people would become mesmerized by the beauty of the plant. We then gradually pan out to show the 'huge tracks of land' that these plants were growing on. The popularity of these plants is making a huge difference to the American farmer.
Wholesale Video
As a new brand Hemplucid wanted to create excitement around their FREE sample kit that they were providing wholesale clients. This video was filmed and then email to thousands of potential wholesale clients as a lead generation tool.
Opioid Epidemic
With all the restrictions that the FDA has around the sale of hemp it is difficult to talk openly about the benefits of hemp. This video was the first of several that highlighted the opioid epidemic that faces the US. The videos should several games with Hemplucid always putting a stop to or winning the game.
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